Elevate Your Haircare Routine Introducing ARETÉ — Organic, Botanical, Beautiful
our brands
Discover Pure Fairy Essentials, our signature house brand of small-batch, skin-loving care made with pure ingredients.
Areté
Areté is a professional haircare line created to honor and harness the alchemic powers of nature. Rooted in old-world traditions and elevated by modern innovation, Areté transforms timeless wisdom into tools for today’s stylists—unlocking a golden era of artistry, beauty, and excellence.
Leaf & Flower
Developed for stylists by stylists, Leaf & Flower offers tangible results with a therapeutic and innovative line centered around the natural benefits of CBD.
Shop Small Saturday 25% Off Retail
Shelves are STOCKED & we are READY for
Shop Small Saturday — November 29, 2025
7:00 AM – Noon
at PURE Beauty-Bar 💄✨
Our retail wall is full of all your faves:
• Areté
• Leaf & Flower
• L’ANZA
• Moroccanoil
• Redken
• Pure Fairy Essentials 🌿✨
🎁 Event Specials:
• 🧴 All retail products 25% OFF
(excludes irons, brushes & apparel)
• 🎁 Select gift items 50% OFF
• 💳 Gift Cards available — the perfect stocking stuffer for anyone on your list
• 🌿 Our in-house skincare line is FULLY stocked – body butters, face care, lip balms & lotions for every skin type
Come out and Shop Small Saturday