Elevate Your Haircare Routine Introducing ARETÉ — Organic, Botanical, Beautiful
our brands
Discover Pure Fairy Essentials, our signature house brand of small-batch, skin-loving care made with pure ingredients.
Areté
Areté is a professional haircare line created to honor and harness the alchemic powers of nature. Rooted in old-world traditions and elevated by modern innovation, Areté transforms timeless wisdom into tools for today’s stylists—unlocking a golden era of artistry, beauty, and excellence.
Leaf & Flower
Developed for stylists by stylists, Leaf & Flower offers tangible results with a therapeutic and innovative line centered around the natural benefits of CBD.
Did you know PURE Beauty-Bar offers hair extensions?
From volume to length (or both!), extensions can completely transform your look and elevate your confidence.
A consultation is the key to making sure you get the perfect match, the right method, and the healthiest plan for your hair goals.
Our extension specialists Chelsea and Maycie would love to answer any questions you have, walk you through the process, and help you achieve your dream hair.
Ready to experience the magic of extensions? 💖
Message them to get started!